According to a new report Global Kombucha Market, published by KBV Research, The Global Kombucha Market size is expected to reach $4.5 billion by 2025, rising at a market growth of 18.7% CAGR during the forecast period.
With easy accessibility and being an important entity in the development of marketing strategy, Supermarket accounted for the highest market share during the base year. Consumers are more likely to know about new products through on-shelf retail marketing, attractive packaging, and marketing activities sponsored by companies at major supermarkets to raise consumer awareness. The overall market share through online shopping sales has been estimated to increase exponentially over the forecast period. This can be attributed to attractive marketing campaigns coordinated by brand owners of kombucha to encourage customers to try new products through influencers of social media.
The original flavored kombucha market witnessed a dominant market growth and is projected to grow over the forecast period at the fastest CAGR. Consumers see this growth as prioritizing kombucha consumption in its original flavor, due to its historical and cultural relevance. The growing use of natural extracts and flavors in functional beverages is expected to further accelerate market growth in the years ahead. Expanding the use of kombucha in food and beverage applications, such as breakfast meals, sweets, ice cream toppings, and other such products is expected to have a significant market impact.
In the regional market, North America remained dominant in the global market during the base year. Changing consumer preferences along with growing middle-class people is the main driver of this growth. The Europe market is expected to witness a CAGR of 18.2% during (2019 - 2025). Increasing demand for sports and energy supplement products among working professionals in Europe is anticipated to encourage the use of kombucha to preserve muscle strength. Asia-Pacific is showing the fastest growth of 20.2% during (2019 - 2025) in the Kombucha industry. China has emerged as one of the leading kombucha markets of Asia Pacific.
Structural Insights: https://www.kbvresearch.com/kombucha-market/
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of The Hain Celestial Group, Inc., PepsiCo, Inc. (KeVita), GT’s Living Foods LLC, LIVE Soda, LLC, Health-Ade, LLC, Humm Kombucha LLC, Kosmic Kombucha, Cell-Nique Corporation (Physicians Capital Corporation), Revive Kombucha (Peet's Coffee), and Townshend's Tea Company.
Global Kombucha Market Segmentation
By Distribution Channel
- Health Stores
- Online Stores
- Rest of North America
- Rest of Europe
- South Korea
- Rest of Asia Pacific
- Saudi Arabia
- South Africa
- Rest of LAMEA
- The Hain Celestial Group, Inc.
- PepsiCo, Inc. (KeVita)
- GT’s Living Foods LLC
- LIVE Soda, LLC
- Health-Ade, LLC
- Humm Kombucha LLC
- Kosmic Kombucha
- Cell-Nique Corporation (Physicians Capital Corporation)
- Revive Kombucha (Peet's Coffee)
- Townshend's Tea Company